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Sports Marketing, by Sam Fullerton
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"Sports Marketing" presents this field as a new discipline, helping readers gain a stronger understanding of how to apply marketing strategies and tactics within the sports marketing environment. Dr. Fullerton crafted this new text to present the discipline of sports marketing in two broad perspectives. The first part of the text (Chapters 3 - 14) deals with the idea of the marketing of sports products, increasing media audiences, increasing live attendance, the selling of sports-related products, and more. The second part of the text (Chapters 15 - 22) examines using a sports platform as a foundation for the marketing of non-sports products, including examples such as Tiger Woods' endorsement of Tag Heuer watches and Coca-Cola's sponsorship of soccer's World Cup.
- Sales Rank: #4557381 in Books
- Published on: 2007-08-01
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x .75" w x 7.99" l,
- Binding: Paperback
- 496 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
book was great, rental was frustrating
By CS
no highlighting or marks in the book when i rented it. fair price to rent a book at. confusion as how/when to return the books to amazon but i figured it out by searching the help section. should be easier to find but that doesnt affect the book. order it if you need it.
0 of 0 people found the following review helpful.
Four Stars
By Olivia
Came quickly, was exactly as advertised, thank you!
0 of 0 people found the following review helpful.
Two Stars
By Amazon Customer
Highlighted every sentences. Hard to read.
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